The key to a successful marketing campaign is more than just a catchy slogan put in front of your audience on repeat. In order to build campaigns that drive marketing ROI, your team will need to have a strong, resonating messaging that can make its way to your audience at the right time and for the right price.
Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Media buying is a process relevant to both traditional marketing channels (television, radio, print) and
(websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.
